Red scarf with the single word ‘Cardiff,’ backed by a stray Powerpoint motivational ‘Fire & Passion’ statement and a Red Dragon club emblem = wrong.
Blue scarf with the words, “Cardiff City Football Club,” plus the Bluebird logo and the word “Bluebirds” = correct.
Join in with the debate and arguments about the depressing rebranding exercise going on at Cardiff City, The Bluebirds, Vincent Tan’s Cardiff Red Dragons here.
Related posts:
Cardiff City Bluebirds Unite march
Say no to Cardiff City FC corporate rebranding and sign the petition
Corporate branding and Cardiff City FC. So what are we called now?
Goodbye Cardiff City FC: a life long fan finds salvation in the lower leagues
What’s wrong with Cardiff City FC – a rival fan’s perspective
GTFO: Malaysian investors want Cardiff City FC to rebrand and play in red
The embarrassment continues for Cardiff City fans as truly hideous strip is unveiled
Boxing day football – Cardiff City 2 Crystal Palace 1, heavy rain, crappy rebrands and a useful win
This, to me, says it all about club football. What are you really supporting? The players don’t come from Cardiff. The manager doesn’t come from Cardiff. Over the years, the owners, staff and even the ground changes. If the only consistency is a scarf colour and a nickname, then what are you really supporting?
I don’t get it…….
It’s about tradition, continuity, history and a sense of belonging, not whimsical rebrandings.
If you’re not a football fan, I don’t expect you to understand, but the nearest analogy would be a die-hard Rolling Stones fan turning up for a concert to find that they’ve turned into a One Direction tribute act.
Nice analogy, which *almost* explains it. I suppose my counter would be that the Rolling Stones have a fairly settled line up over the years, with several original members still playing. I presume that when Mick Jagger retires or dies, the Rolling Stones will simply cease to exist.
But that analogy does at least help me understand how Cardiff fans might be feeling.
And to be fair if I don’t get club football after nearly 40 years on the planet, I suspect I never will 😀