Watches, Strapes & Batteries. Spotted near Brixton railway station, Atlantic Road, SW9.
I also enjoyed the Devil-may-care overlaid text and the bold use of colour.
And as signs go, this one’s clearly done its job well because it caught my eye – and now I know where to go for a quality £10 watch or if I’m feeling flush, a “Orignal Omax Watch” for just a fiver more.