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Planning and building a navigation system for your website - the basics of good navigation
The lowdown

PART THREE: Preparing your masterplan

» Index
» Introduction
» How it works
» Planning
» Keywords
» Optimise code
» Design issues
» Layouts
» Submitting
» Conclusion
» More info

« tech homepage

urban75 web project Boost your site's search engine ranking
Plan your search engine onslaught
Improve your search engine ranking - specialise the content By Mike Slocombe for Internet Magazine, May 2004

1. Specialise content
Before you even start your site, take a look around to see what similarly-themed sites are already on the web.

If there's already several other popular sites in existence, consider specialising your content or aiming for niche markets.

You'll stand a far greater chance achieving a higher ranking in your chosen area.

2. Check out the competition.
Improve your search engine ranking - research the content Once you've decided on your theme, type related keywords into a search engine and see what sites come up.

See how you can improve on their content and style and work on finding a twist on the theme that will make your site uniquely interesting.
» Researching Web Sites

3. Do your research
Improve your search engine ranking - do your research Learn from highly ranking competitor sites by having a good sniff around their homepage to see what they're doing right.

Use 'view source' (right click on the web page) to rummage around in their meta tags and perhaps 'adopt' a few of their phrases if they're relevant to your site.

Be wary of using trademarked names.

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