Search engine secrets and crafty tricks
Boost your site's search engine ranking
By Mike Slocombe for Internet Magazine, May 2004

1. Introduction
Why it's worth sorting out your homepage
2. How search engines work
The mysterious workings of search engines unravelled
3. Plan your strategy
Scheme your search engine onslaught
4. Build a list of Keywords
Compile a collection of your crucial keywords
5. Coding a search engine optimised page
Break out your web editor and get tweaking
6. Designing your home page
Get your homepage spruced up for the search engines
7. Layouts for search engines
Make the most of your page's layout
8. Submitting your site
Spreading the word to the search engines
9. Conclusion
Wrapping it all up
10. More info
Info/resource and jargon explained